[ Our Company ]

We provide accurate opinion data and sentiment analysis to help automotive leaders connect directly with what car buyers are looking for.

[ Trait Signal ]

Trait Signal is a privately held business intelligence company based in Los Angeles, CA. We provide accurate opinion data and sentiment analysis to help automotive sales, marketing, and product development leaders build strategies that resonate with car buyers and react to drivers’ changing needs.

Trait Signal is founded by a team of experienced technology entrepreneurs, lead by Tyler Carbone. Tyler is a serial technology entrepreneur with multiple successful exits, including SRRN Games and Evenspring. He also serves on the board of directors and as Chief Strategy Officer of Terbium Labs, a venture backed digital risk protection company which scrapes the open, deep, and dark web for exposed client data or brand misuse.

Our full team is comprised of respected data analysts, technology experts, marketers, and automotive professionals who share a common enthusiasm and passion for cars, drivers, and the people who bring them together.

Opinion Data and Sentiment Analysis Is Proactive and Protective

Customer retention, and loyalty may be a mystery, but it doesn’t have to be. With opinion data and sentiment analysis that’s accurate and current, you can:


  • Understand what your customers care about in their vehicles.
  • Know what you need to change to reverse negative sentiment.
  • Communicate with your customers in a more targeted, meaningful way.
  • Respond immediately to specific issues your customers are talking about.

Don’t wait until after a loss to refine your marketing communications.


  • Book your free consultation with Trait Signal today >
  • [ We’re Hiring ]

    Interested in the automotive industry, data science, and car culture? We’re growing the team in all departments, and would love to talk to you. Get in touch!