Trait Signal News

Tidbit: Driving the Lamborghini Huracán and Mclaren 720s Back-to-Back

Trait Signal turns automotive customer opinions into actionable insights. Every week, we help our customers answer a variety of questions, and each Monday, we choose an interesting tidbit of automotive preference data and talk about it here.

All screenshots in our Tidbit posts are real and from our dashboard. If you have questions or would like to see how Trait Signal can help you, get in touch.

Tyler recently drove the Lamborghini Huracán Evo back-to-back with the McLaren 720s, so we decided to take a look at what Trait Signal had to say about each.

We started by taking a look at the high-level traits most important to drivers of each car and then picked a few example traits to compare driver sentiment between the two: Styling, Torque, and how Stable each felt.

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Screenshot of the most important traits of the Lamborghini Huracán from the Trait Signal dashboard


While driver sentiment toward the Styling of both cars is positive, it is more so for the Huracán than the 720s. We can also see that drivers tend to have a positive sentiment toward the Styling of Italian cars in general. (Though the correlation isn’t absolute – driver sentiment on Styling is as favorable toward the Aston Martin Vanquish as it is toward the Lamborghini Huracán.)

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Screenshot of the Trait Signal dashboard, showing driver sentiment toward Styling of both the Huracán and 720s.


For Torque, driver preference flipped: sentiment is more positive toward the Torque of the 720s than toward the Torque of the Huracán, as you might expect. We also see that driver sentiment on Torque is inversely correlated with the RPM at which a car hits peak torque, as we’ve seen in other Tidbits.

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Screenshot of the Trait Signal dashboard, showing that lower the RPM of peak torque, the more positive is driver sentiment toward Torque.

Stable (& Suspension)

Finally, driver sentiment shows that both cars are Stable, with the trait showing as both important and positive for each. Sentiment toward Stable is more positive for the 720s, however, which makes sense given that sentiment toward Suspension is also more positive toward the 720s than the Huracán.

We’re always interested in feedback, so if you have thoughts or questions, let us know. And if you’d like a full demo, contact us today.